Entrepreneurship

Validate it, price it, launch it. Founder lessons with the survivorship bias taken out.

The BRO Code. What to do, what not to do, and a few laughs on the way.

Purify Backcountry Water Without Guessing What's In It

Pick the source, strain the grit, treat it right, and keep the dirty bottle away from the clean one. The order matters more than the gear.

GuideMoneyRay Okonkwo23 Sept 20266 min

Read your home insurance policy on a Tuesday, not after a fire

Six numbers in your policy decide what you actually get paid. Most people meet them for the first time standing in a wet hallway.

Ask BRO

Pressure-test my business idea

Ask it

GuideBusinessRay Okonkwo23 Sept 20266 min

What to check in the books before you buy somebody's business

The seller's P&L is a sales document. The bank statements are the truth. Start there and work outward.

PartnerWhackAWoke.com

Skills6 min read

Sew on a button and mend a seam so they stay fixed

Eighteen inches of thread, a needle and a toothpick. Ten minutes of work that outlasts whatever the factory did the first time.

Poll

When did you last ask for a raise?

GuideMoneyRay Okonkwo23 Sept 20265 min

What actually moves your credit score and what doesn't

Two things do most of the work, a dozen things do almost nothing, and one common piece of advice costs people money every month.

GuideBusinessRay Okonkwo23 Sept 20266 min

Negotiating with suppliers when you're the small account

You don't have volume leverage. You have four other kinds, and most small operators never use any of them.

Dude.com — 16 advisers who listen, talk and pray with you

PartnerDude.com

GuideSkillsCal Brennan23 Sept 20265 min

Choking rescue for an adult, a child and a baby

The hands go in three different places depending on who's choking, and the one that works on a grown man will hurt an infant.

Quiz

Is your money actually in order?

Six questions. No email required, no sales pitch at the end.

GuideMoneyRay Okonkwo23 Sept 20265 min

The second income is smaller than the paycheck says

Before one parent comes home, do the subtraction that tells you what that job is actually adding to your family.

GuideBusinessRay Okonkwo23 Sept 20265 min

Write the job post so the wrong people don't apply

Most hiring problems start with a posting that could belong to anybody. Put the pay in, name the hard part, and watch your applicant pile get smaller and better.

Ask BRO

Pressure-test my business idea

Ask it

GuideSkillsWes Dunbar23 Sept 20266 min

Replace a broken window pane without butchering the sash

The glass is the easy part. Skip one step and your fresh putty cracks out by next winter.

Shirts.com — Design it with AI. Wear it this week.

PartnerShirts.com

GuideMoneyRay Okonkwo23 Sept 20266 min

The phone call that empties a family's savings

It starts polite, it starts urgent, and it ends with somebody at a Walgreens buying $500 gift cards. The defense takes four minutes.

Poll

How many days a week are you actually training?

GuideBusinessRay Okonkwo23 Sept 20266 min

Handing the family business over without blowing up the family

Most successions fail years before the lawyer gets involved. The fix is a date, real authority, and a number everybody agreed to while things were calm.