Entrepreneurship

Validate it, price it, launch it. Founder lessons with the survivorship bias taken out.

The BRO Code. What to do, what not to do, and a few laughs on the way.

GuideRay Okonkwo22 Sept 20265 min

How to Run a One-Man Business That Doesn't Eat Your Family

Solo businesses fail two ways: they go broke, or they survive by quietly consuming everything at home. You can design against both.

GuideRay Okonkwo22 Sept 20266 min

Quit when the work is already there, not before

The honest test for leaving a paycheck to run your own service business, and the seasons when staying put is the braver call.

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GuideRay Okonkwo22 Sept 20266 min

The first ten thousand dollars teaches you everything else

Your first ten grand in revenue isn't about the money. It's the cheapest, fastest way to find out whether you have a business or a hobby.

Names.com — The name is the first thing you sell

PartnerNames.com

5 min read

Raising your rates after years of charging too little

The arithmetic, the notice, the clients who leave, and the four ways people talk themselves out of it at the last minute.

Poll

What was your first ever job?

GuideMarcus Vale22 Sept 20265 min

Getting your first ten customers when nobody knows your name

Your first ten clients almost never come from marketing. They come from a list of names, a plain message, and the willingness to send it.

GuideMarcus Vale15 Sept 20262 min

You're almost certainly charging too little

The service business failure mode: full schedule, empty account, no idea which one is the problem.

CancerDefying.com — The research, protocols and reading in one place

PartnerCancerDefying.com

GuideMarcus Vale12 Sept 20262 min

Ten conversations beat six months of building

The cheapest way to find out nobody wants it's to ask, before you've spent a year making it.

Quiz

Is your money actually in order?

Six questions. No email required, no sales pitch at the end.

The ten-cent gas station that costs you eight dollars

Crossing town for cheaper gas feels like beating the system. Run the real numbers once and you'll never pass three stations again.

GuideTradesDean Shaw3 Oct 20266 min

Read a tape measure in one glance, sixteenths and all

Stop counting little lines from the inch mark. Read off the landmarks, call it like the crew does, and quit wasting lumber.

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GuideSkillsCal Brennan3 Oct 20267 min

Four emergencies, and the instinct that makes each one worse

Bleeding, burns, choking and sprains each come with one obvious move that's wrong. Learn the right one now, while nobody's hurt.

Coconut.com — Tell us when. We find where the sun is.

PartnerCoconut.com

GuideSelf-Employed WomenNina Castellan3 Oct 20266 min

Your home is your office now, so own a real drill

Every jammed disposal and sagging shelf costs a home business a morning. A dozen basic tools, and what each one actually does, fix most of it.

Poll

How many days a week are you actually training?

BRO TakeNewsJosh Halloran26 Sept 20265 min

Women's sports belong to women, and the stopwatch agrees

A women's category exists because male bodies are faster and stronger. Pretending otherwise costs girls podiums, roster spots and sometimes their safety.

GuideTradesDean Shaw26 Sept 20266 min

The dream trades all have a paying cousin, so start there

Saddle maker, blacksmith, custom knife maker. They're real careers, but almost nobody gets there by quitting on Monday. How they actually start.

GermProof.com — An invisible germ barrier on your skin for hours

PartnerGermProof.com

GuideMoneyNina Castellan26 Sept 20266 min

The jobs that pay you to travel, and what they cost to get into

Yacht crew, flight nurse, tour guide. Each one has an entry fee, a waiting period and a catch. Run the numbers before you buy the plane ticket.

Quiz

Does your wardrobe actually fit you?

Five questions, honestly answered, and a plan for the next fortnight.

News6 min

A school that keeps secrets from parents has forgotten its job

Couples in Business6 min

Hand off the phone calls years before you hand off the shares

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GuideSelf-Employed WomenNina Castellan26 Sept 20266 min

Cap the hours first, then build the business to fit

The business that swallows your family is rarely the one you hate. It's the one you love. Set the ceiling before you pour the floor.

PartnerWhackAWoke.com

News6 min read

Cancel culture is a mob, and mobs lose to people who wait

Online outrage runs on speed and your panic. Slow down, don't grovel, and you'll outlast it more often than you think.

Poll

How many days a week are you actually training?

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