Entrepreneurship

Validate it, price it, launch it. Founder lessons with the survivorship bias taken out.

The BRO Code. What to do, what not to do, and a few laughs on the way.

Put your kids on payroll before you put them in the will

The kid who "helps out" for pizza learns the wrong lesson. A real job, a real paycheck and a real boss teach the right one.

GuideSelf-Employed WomenRay Okonkwo26 Sept 20266 min

The money in your business account isn't yours yet

Most self-employed women don't have a tax problem. They have a bank balance that lies to them. Fix that, and April gets boring.

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BRO TakeNewsJosh Halloran26 Sept 20266 min

Feminism called marriage a trap, and families paid the bill

Fifty years after the movement told women home was a cage, the birth rate is at a record low and a generation is quietly asking what they were sold.

Dude.com — 16 advisers who listen, talk and pray with you

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Couples in Business6 min read

Your kitchen table office needs a closing time

The laptop isn't the problem. The 9:40 p.m. question in the bathroom mirror is. How couples who work at home actually clock out.

Poll

How many days a week are you actually training?

GuideSelf-Employed WomenNina Castellan26 Sept 20266 min

Your next ten clients are already in your phone

Before you spend a dollar on ads or an afternoon on a logo, work the people who already trust you. It's slower to admit and faster to pay.

GuideCorporate WomenNina Castellan25 Sept 20266 min

Say your number, then stop talking

Most pay negotiations are lost in the ten seconds after the ask. The script, the math and what to say when they push back.

Shirts.com — Design it with AI. Wear it this week.

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GuideCouples in BusinessRay Okonkwo26 Sept 20267 min

Share the business, not the checking account

One account with two jobs is how a smart $11,000 purchase turns into a fight about who gets a say. Fix it with rules, not budgets.

Quiz

Does your wardrobe actually fit you?

Five questions, honestly answered, and a plan for the next fortnight.

GuideSelf-Employed WomenNina Castellan26 Sept 20266 min

Your kids won't respect office hours, so stop scheduling them

The fix isn't a stricter schedule. It's knowing which work needs a closed door and selling only what you can deliver with the door open.

GuideCorporate WomenNina Castellan25 Sept 20266 min

Your real work hours are whatever you answered at 7:40 last night

People learn your hours from when you reply, not what you announce. How to protect your evenings without looking like you've checked out.

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GuideCouples in BusinessCal Brennan26 Sept 20266 min

In a family business, divide the outcomes, not the chores

Most couples split the to-do list. The ones who last split ownership, so every problem has exactly one name on it.

Delicious.com — Nine thousand recipes and a plan for tonight

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GuideSelf-Employed WomenNina Castellan25 Sept 20266 min

Your rate isn't your old salary divided by forty hours

Most women going solo price like employees and wonder where the money went. The math that fixes it takes one evening and a calculator.

Poll

What was your first ever job?

GuideCorporate WomenNina Castellan25 Sept 20266 min

Going back after the kid years starts with one good sentence

You don't need to defend the years at home. You need one clean sentence about them, current skills, and the nerve to negotiate like you belong.

GuideCouples in BusinessCal Brennan26 Sept 20266 min

Run the business together, but never decide everything together

Couples who last don't share every decision. They split the company into lanes and keep it out of the bathroom at 10:40 p.m.

Names.com — The name is the first thing you sell

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GuideSelf-Employed WomenNina Castellan25 Sept 20266 min

Your side hustle is ready when it's costing you to keep the job

Matching your salary isn't the signal. The real test is a different number, a waitlist and a cash cushion, and most women quit on the wrong one.

Quiz

Is your money actually in order?

Six questions. No email required, no sales pitch at the end.

Corporate Women6 min

The working-mom system is mostly decisions you make once

Self-Employed Men6 min

Your seventy-hour week is a pricing problem

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GuideCorporate MenRay Okonkwo24 Sept 20266 min

Don't quit your job on a Sunday night

Most men act on the urge to leave at the wrong moment, for the wrong reason, before the one conversation that might have fixed it.

CancerDefying.com — The research, protocols and reading in one place

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Corporate Women6 min read

Stop apologizing to your team, and don't start barking

There are two ways to get leadership wrong, and you've probably tried one. The fix is plainer than either, and it starts with your next email.

Poll

How often do you see your closest friends?

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